Brand Refresh & Manual

When LR Mueller Graphics first connected with Sturtevant Richmont (SR), we looked at the whole marketing picture to determine how we could best serve the company. A basic marketing review uncovered the need for consistent communication of their brand before any serious new work could be undertaken.

Our project was tightening the SR brand, refreshing their logo and creating appropriate alternate logo forms, solidifying their corporate tagline, identifying a corporate color palette, and publishing their first corporate identity brand manual. The brand manual gives a clear explanation of all of SR's brand elements and outlines guidelines on how to visually communicate their brand.

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