Public relations, or PR, is a critical piece of the marketing mix, and one that many businesses and organizations overlook. PR is every effort undertaken in order to promote goodwill between a business or organization and the public. Much more than sharing news, public relations is building relationships, and increasing your brand.
At LRMG, we specialize in offering a specific set of PR activities to supplement other integrated marketing efforts in order to assist our clients with sharing the news and information necessary to grow their brands. We use our experience in a wide variety of industries and end markets to help our clients target the right audiences, and write captivating and informative content for news releases, promotions and more. We offer media release publishing through the most appropriate outlets, and also produce media kits for specific events.
Carole Firth, our principal marketing consultant, acts as the public voice for clients when necessary and upon client request. We also help clients plan for those times when their brand is at stake, and can help create appropriate crisis management plans before they become necessary. In our digital reality, we help clients understand the importance of and cultivate online reputation management.
Contact us to begin a conversation about your public relations needs.